If you don't want someone to love you because you don't love them, try loving them. Love is not just a feeling, it is an action. Sometimes when you act loving, you start to feel love.

Love is both an action and a feeling. The action of love generates a blissful feeling called by the same name. When the action stops, the blissful feeling is replaced with pain. Every person is capable of great love (and its opposite, fear, which generates all painful emotions such as hate, greed and jealousy).